We agree the success metric before a campaign runs, then report against it — not vanity reach. Awareness goals are measured on reach, frequency and engagement quality; consideration on clicks, profile visits and qualified comments; conversion on trackable links, unique creator codes, landing-page traffic and store-visit proxies.

That up-front clarity is what turns influencer spend from a leap of faith into something you can evaluate, compare and improve campaign over campaign.

We build attribution in from the start: unique creator codes, UTM-tagged links and, for retail, footfall and store-visit proxies tied to posting windows. That means you can see which creators, formats, languages and markets actually drove outcomes, not just which got the most views.

For multi-market campaigns we break results out by region and language, so you can see where to double down and where to cut.

Reporting is only useful if it changes what you do next. We translate results into clear recommendations — which creator tiers, formats and markets to repeat or drop — so each campaign is better targeted than the last.

We also flag your top-performing content so it can be promoted as paid media, where the best creator videos often outperform studio-made ads.

We don't pad reports with impressions that don't mean anything. Engagement is screened for authenticity, and we're upfront when a campaign underdelivers and why, because long-term partners need the truth more than a flattering deck.

The output is a report your finance and marketing teams can both trust — tied to spend, outcomes and clear next steps.