Kerala's #1 creator agency

Influencer marketing agency in Kerala.

Kerala's most trusted creator partner — 18,000+ Malayalam influencers across all 14 districts, from Kochi and Trivandrum to Kozhikode and Thrissur. Strategy delivered in 24 hours.

Book a free strategy call →See case studies
18,000+
Malayalam creators
45M+
Audience reach
14
Districts covered
8.5%
Avg engagement rate
The audience

Kerala at a glance

Kerala has the highest literacy rate in India (96%), near-universal smartphone penetration, and the highest social-media engagement per capita in South India. Its creator economy is uniquely tied to Mollywood culture, a powerful NRI economy, and Onam-driven consumption peaks. Brands that crack Kerala typically use it as the template for the rest of South India.

Creator network in Kerala

Who's in our Kerala roster

Lifestyle & vlogs

4,300+

Family vlogs, home tours, daily routines, district personalities

Food & restaurants

2,800+

Kerala cuisine, restaurant reviews, Onam sadya, home cooking

Beauty & fashion

2,400+

Bridal looks, gold & jewellery, saree styling, D2C beauty

Mollywood & entertainment

1,300+

Film personalities, comedy, music, meme & dubsmash creators

Tech, finance & NRI

2,100+

NRI-focused content, fintech, gadget reviews in Malayalam

Education & wellness

1,800+

PSC & exam prep, Ayurveda, fitness, parenting content

The opportunity

Why Kerala matters for your brand

Kerala audiences aren't passive scrollers — they comment, share, and act on creator recommendations at rates that beat every other Indian state. Combined with 96% literacy and the highest per-capita social spend in the South, that makes Kerala the single highest-conversion Malayalam market in the country.

Mollywood gives Kerala creators authority beyond their follower count — they're treated as cultural arbiters, and a trusted endorsement converts 3-4x better than an equivalent metro creator elsewhere. The NRI economy adds a second engine: Gulf and global Malayali audiences drive premium gifting and remittance-funded buying.

Onam, Vishu, and Christmas create consumption peaks that simply don't exist in non-festival weeks. We've delivered 280%+ category lifts during Onam alone. Winning Kerala means covering all 14 districts, not just Kochi — and we have dedicated pipelines from Trivandrum to Kannur.

Industries we serve

Brands we've helped grow in Kerala

Jewellery & goldHealthcare & wellnessReal estateBanking & NBFCFood delivery & QSRD2C consumer brandsEducation & coachingTourism & hospitality
FAQs

Common questions about Kerala campaigns

Which is the best influencer marketing agency in Kerala?+
Zapplr Media runs Kerala's largest Malayalam creator network — 18,000+ vetted creators across all 14 districts, with dedicated teams in Kochi and Trivandrum and native Malayalam content review. We back every campaign with creator-level ROAS tracking and deliver a shortlisted creator list within 24 hours of your brief, so you can judge us on results rather than promises.
Do you cover all of Kerala or just Kochi?+
All 14 districts. We have particular depth in Kochi (lifestyle, food), Trivandrum (education, government, tech), and Kozhikode (food, family content), plus active pipelines in Thrissur, Kollam, Kannur, and beyond. We match creators by audience location, not just where they live.
How much does influencer marketing cost in Kerala?+
Entry campaigns start around ₹2L (8-12 nano/micro creators) and scale to ₹50L+ for full-state Onam blitzes. Most performance-focused brands see meaningful results from ₹5L. We offer pay-for-performance models too, and recommend the right budget in a free strategy call.
Can you handle Onam and Vishu campaigns?+
Yes — and you should book early. Onam and Vishu are our highest-demand windows and top creators get booked 6-8 weeks ahead. For a festival campaign, the strategy call should happen 2-3 months before the festival for the best creator availability and pricing.
Do you produce content in Malayalam or just match creators?+
Both. We produce UGC in pure Malayalam, code-mixed Manglish for younger audiences, and brand-safe English-with-Malayalam flavour. Every script, caption, and asset is reviewed by native Malayalam speakers on our team.

Cities we cover in Kerala

Kochi
Malayalam
Trivandrum
Malayalam

Other states

Tamil Nadu
Tamil Nadu
Karnataka
Karnataka
Telangana
Telangana
Andhra Pradesh
Andhra Pradesh
Explore all of South India

Ready to launch in Kerala?

Custom strategy with shortlisted Malayalam creators — delivered in 24 hours. Free, no strings.

Book a free strategy call →